why we do what we do

Building a digital following begins with a solid foundation of innovation, collaboration, strategy, and creativity in order to form a society of trust and admiration surrounding your brand.


We have helped businesses of all sizes grow organically

a few of our recent clients

About us

It's not about us. The team at Solid Society is dedicated to serving your business and providing you with the tools and content you need to achieve your goals.

Solid Society recognizes the importance of understanding each aspect of a company’s vision, branding and specific market growth goals before building a digital media presence. From the start, we desire to establish open and consistent communication with each client to ensure that we can fulfill all expectations with the work we do for them. Whether you are looking for our team to help with a complete rebranding of your business or you have a specific project in mind, Solid Society is committed to depicting your brand exactly how you want it to be portrayed to your audience. 



solid society was founded

expanded to a digital marketing agency

Solid Society was founded in 2012 and began as a successful e-commerce site that sold merchandise primarily marketed through social media.
The original brand generated over 20,000 product sales and grew over half a million Instagram followers over three years.

Through organic social media marketing and engaging content, Rachel Richards (Founder) was one of the primary social media influencers that started the wave of brand marketing through Instagram between 2012-2018.

After seeing the success of Solid Society's marketing results and capabilities, they expanded to a full-service marketing agency with a team of talented individuals. Through the growth of Solid Society and its addition of employees, they are strengthening its client's brands and growing each client's social presence.

Rachel Gilreath Richards

Caroline Catanzarite

founder + CEO

Manager of operations

Richards had a passion for social media since 2012. She organically gained over half a million followers and monetized that into over 20,000 sales at just 15 years old. She went on to get her BBA in Economics at the University of Georgia. Since then, she's loved working with clients from across the country and helping them reach their business goals through  Solid Society.  

Caroline is the Manager of Operations at Solid Society. She has a B. A in Business Economics and Masters in Global Business, and began her career in digital marketing upon graduation. She's passionate about helping clients create a compelling brand image and developing strategies to support businesses in their long term goals. 

Brooke is a Digital Product Coordinator Intern at Solid Society. She is a senior at Ohio Wesleyan University, pursuing a BFA in Art Education with a concentration in Graphic Design, triple majoring in Multi-Age Education and French. Passionate about digital art, she loves connecting the creative and business worlds in order to help others.

Claire is a social media coordinator at Solid Society. She has a B.S. in Media Arts and Design from James Madison University and began her career in marketing after graduating in 2020. From there, she discovered her passion for social media and the ability to be creative and find new ways to help companies stay on brand while also being on trend.

Claire Casalaspi

social media coordinator

Brooke Hoffman

Adrianna Wurtz

digital product coordinator

Adrianna is a digital media coordinator intern at Solid Society. She is currently pursing her B.A degree in Marketing from Kennesaw State University. She enjoys applying her passion for creativity and her drive for extraordinary customer service to the social media market.

digital media coordinator

Lauren Maddox

Alison is a third year student at Saint Joseph's University pursing a Bachelor's degree in Marketing and Leadership, Ethics, and Organizational Sustainability. She is a highly motivated individual with a passion for branding and digital marketing. Alison has been actively involved in Saint Joes' American Marketing Association and Hawk Hill Communications. Outside of academics, she enjoys watching movies and exploring new restaurants in the city.

Account manager

Lauren is an Account Manager at Solid Society. She graduated from the University of Georgia with a bachelors degree in Human Development. Since client relations has been her main focus for over 10 years, she is extremely passionate about using her creative abilities to make clients happy.

Janai is a passionate and creative individual. She loves to help people and offer advice to those who need it. Janai is a second year college student who is hoping to study marketing and business. She loves to help people achieve their dreams and works hard to make sure it happens.

Janai Griffin

Alison Lim

wesbite designer

website designer



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